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Jon Peddie Research has published a report regarding the segmentation of graphic card market shares for the fourth quarter 2006.
 These figures (the incomes are expressed in million) show that the segment of graphic cards priced $150 to $249 represents the majority of sales with 63.70% units sold and 72.75% incomes. The average price of a card, $245.15 is quite high. Unsurprisingly, it is followed by the Mainstream card segment ($80 to $149). However, if the latter represents 22.5% of discrete card sales, the incomes of this segment are only of 13.63%. Finally, we have noted the counter performance of the value segment a 3.16%. Some might be surprised by the very small gap ($3.85) between the average prices of the performance segment compared to the above one. We know that this company is specialized in financial studies but these reports would most probably gain in interest if the segmentation was modified to take into consideration the evolutions of the market during the past few years. |
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Apparently concerned about the inexorable erosion of soundcard sales because of the growing competition of integrated circuits, Creative has authorized the production and commercialization by a tierce company, Auzentech, of soundcards featuring an X-Fi chip. Up until today, Creative controlled the entire production chain from the conception of the chip to the commercialization of the card except for the occasional arrangements for a few high end motherboards.
This more open strategy has been a success for other markets such as the graphic cards even if recently the tendency has been slightly reversed mostly because of technical rather than commercial reasons. Today, the reasons of this choice aren't always that clear.
The release of the Auzen X-Fi Prelude 7.1 is scheduled for May. The support of the EAX 5.0 is of course included and the manufacturer announced that real time Dolby Digital Live encoding will be added during the fourth quarter 2007. If the change in the attitude of the father of the Sound Blaster is a good thing, we hope that it will go along with an extended support of existing products and better prices. |
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To accompany the release of the X38 Express (Bearlake-X) chipsets, Intel is currently working on the Core2 Extreme QX6850, a processor scheduled to be released in Q3. Also based on the Kentsfield core (quad cores), it mostly singles out from the QX6800 because of the FSB of 1333MHz and the cores clocked at 3 GHZ. The TDP and price are unchanged at 130 Watts and $999. The reason of the similar price is probably the small foreseeable performance gap. |
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