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In 2008, ASUSTeK split one section of its activity into two new entities: Pegatron for components manufacture and Unihan for non-electronic products such as boxes.
ASUS has decided to take things a step further in a new operation that will take its ownership of Pegatron from 100% down to 25%, the remaining 75% shared out between current ASUSTeK shareholders. This operation should make Pegatron truly independent of ASUSTeK and improve competitivity.
Pegatron is set to use its ASRock brand to attack the high-end, left to ASUSTeK up till now, and ASUSTeK will outsource less to Pegatron. Reportedly the proportion of orders being transferred to the chinese subsidiary of First International Computer (FIC) will go from 50 to 30%. |
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