EPU: Gigabyte attacked for defamation Posted on 26/05/2008 at 13:22 by Nicolas
As the environment should now be a preoccupation for everyone and "Green" has become a non-negligible marketing argument, numerous manufacturers have adapted their communication to the subject and sometimes their products as well.
Gigabyte recently accused its rival ASUSTeK of almost exclusively being interested in the "com" aspect of the subject, of using components of dubious quality, not keeping its promises in this domain, and even offering a hardware EPU (Energy Processing Unit) which is only software. ASUSTek reacted by issuing a series of press releases. In the first, they stated that they reserved the right to bring about legal action against any individual, organization or company which started or propagated such rumors.
This has since quickly evolved because in a new press release ASUSTeK specifies that it has informed Taiwan’s Fair Trade Commission and that it will sue Gigabyte for defamation. Without taking any position, we can only hope that if there is a trial, this will enable seeing a bit more clearly what is actually done by manufacturers to reduce energy consumption and the results attained in practice.
As the environment should now be a preoccupation for everyone and "Green" has become a non-negligible marketing argument, numerous manufacturers have adapted their communication to the subject and sometimes their products as well.