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A look into dead pixels- 2007
by Vincent Alzieu
Published on May 22, 2007

Asus
A late comer to the LCD market, Asus set itself apart from the competition by adopting a ZBD policy, or Zero Bright Dot. Literally, this means zero bright dead pixels.

There are actually two conditions to this:

  • Only bright pixels and sub-pixels are covered by the warranty. This means the white, red, green and blue and, therefore, not the black. However, from our experience, the latter are very subtle, less annoying and their effect is minimal.

  • Next, the warranty is valuable “only” for the thirty days after you buy the screen. After this, it falls back to the classic ISO 13406-2. Once again, from experience we can say that dead pixels are starting defects and it’s rare that they appear in the long term.

    Good job Asus! They actually opened a website devoted to explaining this warranty. If only their rivals would follow this initiative...




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