The 770p´s good ergonomics are mainly due to its swivel base, which is vertically adjustable up to 17 cm. Theoretically, it also automatically changes to pivot mode. We say “theoretically”, because, unfortunately, it didn’t work with our computer. Samsung was quite surprised and assured us that it usually works great. In our case, the monitor noticed that it was turned to 90°, an icon appeared, but nothing else happened. This is probably an isolated case.
Less pleasant, however, is the base´s size, which is 23 x 23cm. Samsung could have designed something a little smaller, because there is even an external box in the rear featuring video and power supply inputs. It´s just unfortunate that these elements aren´t included in the base…
The pivot mode is of interest mainly when you use dual monitors. It’s nice to keep one in landscape mode and the other in portrait to write text and navigate in web pages, which are often optimal in 1024 x 768 or less. The resolution changes to 1024 in width by 1280 in height and reading text in this format is quite pleasant. Still it’s best not to install new software all the time as the portrait configuration sometimes fails after installation of new programs. Regularly correcting this quickly becomes tiring.
Unlike other competing products, with Samsung controls aren´t on the front of the monitor. All adjustments are made via software, whose use is far from being easy. Most tools are contained in MagicTune, the simpler ones used to adjust brightness, contrast and the type of use; movie, game, or internet. Once the mode is chosen, the monitor automatically chooses settings with more or less accuracy. We felt that these weren’t sufficient, which brings us to the next step.
We go to Natural Color. The first option, Monitor Initialization, is only partly usable. For example, it requires adjusting the contrast level of a square placed in the middle of the work area to best match its background.
For this you need the contrast adjustment, which you can only do via the MagicTune software. However, Natural Color works in full screen so you have to make all adjustments without looking at the result and switch from one application to another. The next step is a little more useful. It asks you to define your work environment as fluorescent indoor lighting, for example. Even if the software doesn’t explain anything, we assume that it adjusts color temperature and monitor brightness. At any rate, the result isn’t that amazing.
Natural Color gives you the possibility to run a "Color Adjustment". This time, you have to adjust red, green and blue levels according to the colored background.
Then, "Color Preference" asks you to adjust the gamma through RGB components.
Still unsatisfied? Go back to Magic Tune and see the color menu. There, you can manually adjust RGB channels, change gamma to brighten or darken the image and do a manual “calibration”, and access a new pre-programmed settings according to the work environment (here we are kind of lost as too many are available) with a manual “calibration”. This is the least easy of all. You have to once again adjust the color of a small square in the middle of the image to match the background and there are two tools for this. One is a cursor which changes brightness and the other is possibility to move the square within the area to change the color shade. It takes a little time to understand the process. Explanations are brief and don’t count on this process too much.
Five steps later, a new profile is established.
It´s hard to criticize the efficiency of this tool as the result depends too much on the capacity of the user to adjust its monitor. The worst result you can get is to have adjusted the monitor to your taste. At best, if you have a good eye and have understood all the steps, you can maybe make your monitor more accurate than it was initially. There is no guarantee as this tool is too complicated and not practical enough.